Social Media Marketing

What is Social Media Marketing

Social Media Marketing is marketing your products and services on social media sites like Facebook, Google, Twitter, Instagram, Linkedin and others with an aim of reaching out to potential customers. Even though this might or might not result in an immediate sale, this increases the brand value or the products as well as the company.

Social Media is playing an important role in shaping the future of individuals, businesses and even countries. Last Indian election saw massive use of social media by all political parties to reach the target voters. Social Media has become a very powerful tool which can deliver results which no other media can.

Marketing Strategies

  • Natural or Organic Marketing

    - Organic Social Media Marketing can be done by sharing details about the products and services offered by the company and by engaging the audience. For example, in Facebook, a like or a comment can be treated as an engagement by a potential customer. The main advantage of Organic Marketing is it reaches out to those who are in a way connected to the marketer and this creates more trust and reputation. However, organic marketing’s reach is very limited and no company or organisation serious about marketing can depend on this in entity.

  • Paid Social Media Marketing

    - Paid Social Media Marketing is done by advertising the products and services on social media through sponsored ads. These type of ads are very engaging and brings great results provided the ads are designed and targeted to the right audience. Further, the planning stage of social media campaigns are the most important as the overall goals are defined in this stage. For example, a company might be looking to sell its products online, another might be looking for wholesale distributers and some might just want to increase their brand’s reach and awareness.

Marketing Techniques

Why involve us?

- Having 12 years of in-depth experience in how search engines and social media sites evolved over time, we are at our best to predict the changes in technology in future. We plan the campaign by first discussing the goals you want to achieve for your business online. Keeping in mind those goals, we devise a strategy and get back to you with the overall budget required to execute it over a period of time. Once, we start a paid social media campaign, we monitor the quality of ads, moderate it and also engage with the audience. In short, we provide a complete suite of social media management services along with the social media marketing campaigns.

How much will it cost?

- This depends on your objective or marketing goals. Further, this also depends on the products and services your company offers as these social media sites use auction bids to determine the cost according to your expected goals. Write an email to: abhi@rinisha.com stating your marketing goals and we will get back to you with a quote.

Advantages of SMM

Powerful Influence

Social media has the most powerful influence. We take into account the likings, experiences and preferences of the large number of people to arrive at a decision.

Target the right audience

With the help of Social Media Marketing we can target the right audience. We can target geographically or according to the age & interest of the social media users.

Get Customer Insights

One of the main advantages of social media is it provides great customer insights on your products and services. This in turns helps you to better your products and create a new product line according to the demand.

Brand Awareness

Lastly Social Media creates brand awareness and lets people know about the existence of a brand. Further, it helps to promote the brand keeping in view the vision of the company.